Why Young Homeowners Are Driving the Solar Photovoltaic Revolution (And What It Means for Energy Markets)
You know how they say millennials killed the diamond industry and canned tuna? Well, turns out they're resurrecting something bigger - the global energy transition. Recent data from the 2024 IRENA Renewable Adoption Report shows under-40 homeowners now account for 63% of new residential solar photovoltaic (PV) installations worldwide . But why this sudden surge? Let's unpack the phenomenon changing rooftops from Pittsburgh to Pune.
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