How to Export Photovoltaic Panels: Key Strategies Amid Shifting Global Markets

Why Exporting Solar Panels Now Matters More Than Ever

With global renewable energy demand projected to grow 56% by 2030 , photovoltaic (PV) panel exports have become a high-stakes game. But here's the kicker: While China's 2024 PV exports grew 13% year-over-year , prices hit a 4-year low in October 2024 . So how can exporters thrive in this paradoxical market?

The New Solar Trade Map: Where Opportunities Hide

Africa's solar revolution shows no signs of slowing - 45 countries now import Chinese PV components , with Egypt and South Africa leading installations. Meanwhile, Europe's inventory glut continues with 70-80% of components stored at manufacturers' warehouses .

3 Export Challenges You Can't Ignore in 2025

• Price Erosion: Components hit $0.49/unit in October 2024 , down 40% from 2023 peaks
• Trade Barriers: EU's CBAM tax adds 23% to solar imports effective Q3 2025
• Logistics Bottlenecks: Red Sea disruptions increased shipping costs by 18% since January

Wait, no – let's clarify. The $0.49 price point specifically applies to assembled modules under HS code 85414300 , not complete panel systems. This distinction matters for customs valuation.

Case Study: Breaking Into Emerging Markets

Jinko Solar's African expansion demonstrates successful market entry:

"Our 15% market share grew through localized partnerships and hybrid financing models" - Jinko Energy Representative

Their strategy combined:

1. Local assembly plants in Morocco and Nigeria
2. Pay-as-you-go financing for rural installations
3. Co-development of 720MW utility projects

Future-Proof Your Export Strategy

With 35 GW-level solar markets emerging globally , exporters must adapt:

Solution 1: Diversify Like China's Top Performers

Leading manufacturers now allocate:

• 40% capacity to Asia-Pacific
• 30% to Africa/Middle East
• 20% to Latin America
• 10% to Europe

Solution 2: Master New Trade Instruments

The Carbon Border Adjustment Mechanism (CBAM) requires:

• Detailed emissions reporting
• 3rd-party verification certificates
• Embedded carbon pricing in contracts

As one Xiamen-based exporter noted: "We've reduced shipping costs 12% using the Xiamen-Dongshan feeder route for European shipments" .

Solution 3: Leverage Government Support

Key programs include:

• China's $2.4B BRI Green Energy Fund
• AFD's Solar Africa Initiative
• US EXIM Bank's Renewable Express Insurance